So, what is the new black?

Is it Twitter? Is it Facebook? Is it that paisley velvet suit you've had tucked
away in your cupboard just waiting to make your big trend-setting debut? Perhaps what
you perceive to be the new black should be something which holds personal inspiration,
rather than a seasonal trend dictated by some so-called futurist who thinks his
bad-hair-day will have mass appeal. So about that cool flock of sheep you've seen
hanging in your neighbourhood; are they really that cool?

Anyway, The New Black is also a Joburg based communication design & branding consultancy
founded in 2004 by Marina Garofoli and Christopher Gough Palmer. A studio that says no
to the Big Sausage Factory that just churns out one ill-designed, fad-filled sausage
after the other. An entity that has enough space for creativity to breathe, contract
and expand. It embraces creative and strategic challenges facing brands in a
perpetually evolving country.

The New Black is a member of The Brand Design Council of South Africa (Previously:Think),
and has a Level 4 BEE rating with a BEE Procurement Recognition Level of 100%.

 

Some things we specialise in:

RESEARCH
Brand Audit, Competitor Analysis & Insight Research

STRATEGY
Brand Idea, Naming, Architecture, Positioning & Product Innovation

DESIGN
Brand Identity and Language Development
Brand Communications, Collateral Design & Brand Management
Information and Environment Design
Brochure and Annual Report Design
Signage and Wayfinding Design
Corporate Typeface Design
Packaging Design
Web Design

ENGAGEMENT & EXPERIENTIAL
User Experience Design & Strategy
Event Production and Management
Internal Communications and Employee Insight
Style and Trend Consulting
Brand Behaviour

If thats not enough, we also make a superb cup of Coffee.

Visit our subculture think tank open.

 

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You're going to need Acrobat Reader to view most of the following documents...
so if you don't have it download it here... it could prove rather useful.

 

SHOWCASE

{our brand spanking 2011 Showcase coming soon...}

- Full Showcase (RightClick=Download/±40MB/PDF)

Individual showcase categories:
- Corporate Identity (RightClick=Download/±4MB/PDF)
- Editorial & Brochure Design (RightClick=Download/±10MB/PDF)
- Direct Mail (RightClick=Download/±1MB/PDF)
- Retail & Promotion (RightClick=Download/±6MB/PDF)
- Packaging Design (RightClick=Download/±2MB/PDF)
- Illustration (RightClick=Download/±10MB/PDF)
- Event Branding (RightClick=Download/±2.5MB/PDF)
- Typeface Design & Development (RightClick=Download/±1MB/PDF)
- Miscellaneous (RightClick=Download/±6.5MB/PDF)

 

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ET CETERA

PRODUCTS:
- The Ambi-Minded Exercise Book
  An 80pg exercise book - half lined, half plain - Limited Edition of 200
  cover / spread / detail.1 / detail.2 / detail.3 / detail.4
  ZAR70.00
- Matchstick Gardens, Nyokki Sticks (London)
  A matchbook with seed infused matchsticks, ideal for guerrilla gardening
  the sets
  ZAR30.00
- White Capri Matchpoint Bag (Berlin)
  Inside pocket, hidden magnets, leather straps, ±34cm x 43cm
  collection / style.1 / style.2 / style.3
  from ZAR1050.00
- OOF Collective Combs (London)
  A series of wooden cityscape combs with a unique edition for Joburg
  series / detail
  ZAR150.00 each
- The Buddha Machine 1.0 (Beijing)
  FM3 & Brian Eno have produced 9 perpetual drones in this machine
  all colours / creator / exploded view
  ZAR500.00
- Sac à faire (Paris)
  10 Different bag patterns on a single 100cm x 70cm sheet of mapped Tyvek
  sac à faire / final styles / example
  ZAR200.00

> All product prices are inclusive of VAT and exclude shipping
> To order and/or check availability please use contact details below

INITIATIVES:
- open
- It gets cold in Joburg (±180K/JPG)
- Sandile Malinga (±100K/JPG)
- The Teddy Bear Clinic
- BeConsiderate
- Stop Hunger Now SA

WHAT THE WORLD SAYS:
- Broke (±116K/GIF)
- Tracy Morgan (±32K/JPG)
- Ink (±36K/JPG)
- White (±50K/JPG)
- Pencils (±84K/JPG)
- Super Black (±80K/JPG)
- P.Diddy Black (±110K/JPG)
- Flourescent (±50K/JPG)
- Gay (±20K/JPG)
- Paper Blog (±150K/JPG)
- Cisco (±180K/JPG)
- Kitch (±160K/JPG)
- Coca-Cola (±1.9MB/MOV)
- Pain (±40K/JPG)
- Bitch (±25K/GIF)
- Paul Frank (±148K/JPG)
- Love Part 1 (±28K/JPG)
- Love Part 2 (±28K/JPG)
- Love Part 3 (±24K/JPG)
- Melancholia (±90K/JPG)
- Green (±60K/JPG)
- Rehab (±25K/JPG)

 

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If you prefer websites with frivolous sounds, pictures and
full of bright colour click here for a good time.

 

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CONTACT US

Follow Us: Follow The New Black on Twitter
Email Us: The New Black
Call Us: +27(0)11 482 6686
Fax Us: +27(0)11 482 4669
Mail Us: P.O. Box 787071, Sandton, 2194, Gauteng, South Africa
Find Us: The Media Mill, 7 Quince Road, Braamfontein Werf, Johannesburg, South Africa

 

 

 


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