So, what is the new black?
Is it 2010? Is it the FIFA World Cup? Is it that paisley velvet suit you've had tucked
away in your cupboard just waiting to make your big trend-setting debut? Perhaps what
you perceive to be the new black should be something which holds personal inspiration,
rather than a seasonal trend dictated by some so-called futurist who thinks his
bad-hair-day will have mass appeal. So about that cool flock of sheep you've seen
hanging in your neighbourhood; are they really that cool?

Anyway, The New Black is also a Joburg based communication design & branding consultancy
founded in 2004 by Marina Garofoli and Christopher Gough Palmer. A studio that says no
to the Big Sausage Factory that just churns out one ill-designed, fad-filled sausage
after the other. An entity that has enough space for creativity to breathe, contract
and expand. It embraces creative and strategic challenges facing brands in a
perpetually evolving country.

The New Black is a member of The Brand Design Council of South Africa (Previously; Think).

 

Some things we specialise in:
Corporate Identity & Brand Architecture Design, Editorial & Brochure Design, Direct Mail,
Brand Management, Style & Trend Consulting, Signage & Information Design, Packaging,
Promotional Collateral, Event Design, Illustration, Custom Typeface Design and Coffee.
If thats not enough, visit our subculture think tank open.

 

You're going to need Acrobat Reader to view most of the following documents...
so if you don't have it download it here... it could prove rather useful.

 

Showcase:
- Full 2009 Showcase (RightClick=Download/±40MB/PDF)
  Individual showcase categories:
- Corporate Identity (RightClick=Download/±4MB/PDF)
- Editorial & Brochure Design (RightClick=Download/±10MB/PDF)
- Direct Mail (RightClick=Download/±1MB/PDF)
- Retail & Promotion (RightClick=Download/±6MB/PDF)
- Packaging Design (RightClick=Download/±2MB/PDF)
- Illustration (RightClick=Download/±10MB/PDF)
- Event Branding (RightClick=Download/±2.5MB/PDF)
- Typeface Design & Development (RightClick=Download/±1MB/PDF)
- Miscellaneous (RightClick=Download/±6.5MB/PDF)

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Press:
- Article01 (RightClick=Download/±0.9MB/PDF)
- Article02 (RightClick=Download/±0.3MB/PDF)

Et cetera:
- Welcome (Part 1) (±150K/GIF)
- Welcome (Part 2) (±150K/GIF)
- The Library (±200K/GIF)
- What is the new black? Issue one (RightClick=Download/±900K/PDF)
- The New Black turns 5ive! 04.03.2009 (±250K/GIF)
- open

What the world says:
- Tracy Morgan (±32K/JPG)
- Ink (±36K/JPG)
- White (±50K/JPG)
- Beige (±65K/JPG)
- Super Black (±80K/JPG)
- P.Diddy Black (±110K/JPG)
- Flourescent (±50K/JPG)
- Gay (±20K/JPG)
- Paper Blog (±150K/JPG)
- Cisco (±180K/JPG)
- Kitch (±160K/JPG)
- Coca-Cola (±1.9MB/MOV)
- Pain (±40K/JPG)
- Bitch (±25K/GIF)
- Paul Frank (±148K/JPG)
- Love Part 1 (±28K/JPG)
- Love Part 2 (±28K/JPG)
- Melancholia (±90K/JPG)
- Green (±60K/JPG)
- Rehab (±25K/JPG)

The New Black Initiatives:
- It gets cold in Joburg (±180K/JPG)
- Sandile Malinga (±100K/JPG)
- The Teddy Bear Clinic
- BeConsiderate

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If you prefer websites with frivolous pictures, sounds and
full of bright colour click here for a good time.

 

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eMail Us: The New Black
Call Us: +27(0)11 482 6686
Fax Us: +27(0)11 482 4669
Mail Us: P.O. Box 787071, Sandton, 2194, Gauteng, South Africa
Find Us: The Media Mill, 7 Quince Road, Braamfontein Werf, Johannesburg, South Africa

 

Copyright © 2010 The New Black cc. This is that legal stuff that nobody ever reads, well, except for you
of course. We’re putting it here anyway because we feel that the site needs more mature content and we
obviously like our clients to take us seriously. So: All rights reserved. Unless otherwise indicated,
all materials on these pages are copyrighted. No part of these pages, either text, audio, video or images
may be used for any purpose other than personal use, unless explicit authorization by The New Black.
Therefore, reproduction, modification, storage in a retrieval system or retransmission, in any form or
by any means, electronic, mechanical, or otherwise, for reasons other than personal use, is strictly
prohibited without prior written permission.

 


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