Is it Twitter? Is it Facebook? Is it that paisley velvet suit you've had tucked
away in your cupboard just waiting to make your big trend-setting debut? Perhaps what
you perceive to be the new black should be something which holds personal inspiration,
rather than a seasonal trend dictated by some so-called futurist who thinks his
bad-hair-day will have mass appeal. So about that cool flock of sheep you've seen
hanging in your neighbourhood; are they really that cool?
Anyway, The New Black is also a Joburg based communication design & branding consultancy
founded in 2004 by Marina Garofoli and Christopher Gough Palmer. A studio that says no
to the Big Sausage Factory that just churns out one ill-designed, fad-filled sausage
after the other. An entity that has enough space for creativity to breathe, contract
and expand. It embraces creative and strategic challenges facing brands in a
perpetually evolving country.
The New Black is a member of The Brand Design Council of South Africa (Previously:Think),
and has a Level 4 BEE rating with a BEE Procurement Recognition Level of 100%.
Some things we specialise in:
RESEARCH
Brand Audit, Competitor Analysis & Insight Research
STRATEGY
Brand Idea, Naming, Architecture, Positioning & Product Innovation
DESIGN
Brand Identity and Language Development
Brand Communications, Collateral Design & Brand Management
Information and Environment Design
Brochure and Annual Report Design
Signage and Wayfinding Design
Corporate Typeface Design
Packaging Design
Web Design
ENGAGEMENT & EXPERIENTIAL
User Experience Design & Strategy
Event Production and Management
Internal Communications and Employee Insight
Style and Trend Consulting
Brand Behaviour
If thats not enough, we also make a superb cup of Coffee.
Visit our subculture think tank open.
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You're going to need Acrobat Reader to view most of the following documents...
SHOWCASE
{our brand spanking 2011 Showcase coming soon...}
- Full Showcase (RightClick=Download/±40MB/PDF)
Individual showcase categories:
- Corporate Identity (RightClick=Download/±4MB/PDF)
- Editorial & Brochure Design (RightClick=Download/±10MB/PDF)
- Direct Mail (RightClick=Download/±1MB/PDF)
- Retail & Promotion (RightClick=Download/±6MB/PDF)
- Packaging Design (RightClick=Download/±2MB/PDF)
- Illustration (RightClick=Download/±10MB/PDF)
- Event Branding (RightClick=Download/±2.5MB/PDF)
- Typeface Design & Development (RightClick=Download/±1MB/PDF)
- Miscellaneous (RightClick=Download/±6.5MB/PDF)
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ET CETERA
PRODUCTS:
- The Ambi-Minded Exercise Book
An 80pg exercise book - half lined, half plain - Limited Edition of 200
cover
/ spread
/ detail.1
/ detail.2
/ detail.3
/ detail.4
ZAR70.00
- Matchstick Gardens, Nyokki Sticks (London)
A matchbook with seed infused matchsticks, ideal for guerrilla gardening
the sets
ZAR30.00
- White Capri Matchpoint Bag (Berlin)
Inside pocket, hidden magnets, leather straps, ±34cm x 43cm
collection
/ style.1
/ style.2
/ style.3
from ZAR1050.00
- OOF Collective Combs (London)
A series of wooden cityscape combs with a unique edition for Joburg
series
/ detail
ZAR150.00 each
- The Buddha Machine 1.0 (Beijing)
FM3 & Brian Eno have produced 9 perpetual drones in this machine
all colours
/ creator
/ exploded view
ZAR500.00
- Sac à faire (Paris)
10 Different bag patterns on a single 100cm x 70cm sheet of mapped Tyvek
sac à faire
/ final styles
/ example
ZAR200.00
> All product prices are inclusive of VAT and exclude shipping
> To order and/or check availability please use contact details below
INITIATIVES:
- open
- It gets cold in Joburg (±180K/JPG)
- Sandile Malinga (±100K/JPG)
- The Teddy Bear Clinic
- BeConsiderate
- Stop Hunger Now SA
WHAT THE WORLD SAYS:
- Broke (±116K/GIF)
- Tracy Morgan (±32K/JPG)
- Ink (±36K/JPG)
- White (±50K/JPG)
- Pencils (±84K/JPG)
- Super Black (±80K/JPG)
- P.Diddy Black (±110K/JPG)
- Flourescent (±50K/JPG)
- Gay (±20K/JPG)
- Paper Blog (±150K/JPG)
- Cisco (±180K/JPG)
- Kitch (±160K/JPG)
- Coca-Cola (±1.9MB/MOV)
- Pain (±40K/JPG)
- Bitch (±25K/GIF)
- Paul Frank (±148K/JPG)
- Love Part 1 (±28K/JPG)
- Love Part 2 (±28K/JPG)
- Love Part 3 (±24K/JPG)
- Melancholia (±90K/JPG)
- Green (±60K/JPG)
- Rehab (±25K/JPG)
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If you prefer websites with frivolous sounds, pictures and
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CONTACT US
Follow Us: 
Email Us: The New Black
Call Us: +27(0)11 482 6686
Fax Us: +27(0)11 482 4669
Mail Us: P.O. Box 787071, Sandton, 2194, Gauteng, South Africa
Find Us: The Media Mill, 7 Quince Road, Braamfontein Werf, Johannesburg, South Africa
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