Hello.
The New Black is an independent communication design firm, founded in 2004.
We develop and manage brands for clients who pursue exceptional, business-focused opportunities, be it for a modest start-up or global organisation. We work as partners with our clients to create their brand’s future; it’s an objective relationship, where we strive for unique solutions through unwavering passion and innovation. Our approach to strategy and creative differentiation is what keeps The New Black… new.
The New Black offers a holistic, multi-disciplinary approach to the creation and implementation of a brand strategy.
Areas of practice include:
RESEARCH
Brand Audits
Competitor Analysis
Insight Research
STRATEGY
Brand Idea Development
Naming & Architecture
Positioning
Product Innovation
DESIGN
Brand Identity & Visual Language Development
Brand Communications, Collateral Design & Brand Management
Digital Publishing for Apple, Kindle & Android
Information & Environment Design
Brochure & Annual Report Design
Signage & Way-finding Design
Product & Packaging Design
Typeface Design & Development
Website Design & Development
ENGAGEMENT & EXPERIENTIAL
User Experience Design & Strategy
Event Production & Management
Internal Communications & Employee Insight
Style & Trend Consulting
Brand Behaviour
Company Information & Credentials
Trading Name: The New Black
Registered Name: The New Black cc
Founding Partners: C.B. Gough Palmer & M. Garofoli
Registration Number: CK 2004/029055/23
VAT Number: 4230214324
BEE Rating: Level 4 (Procurement Recognition Level of 100%)